When carrying out any kind of activity from the outset always be sure to place respect and emphasis on its significance for society overall. This does not mean it is a good thing to implement social benefits that are part of an obligatory demand from the government like we saw happen last year, rather we focus on considering in the most natural manner what goal can we set up or convey that will help society and be of benefit for someone. We then take this goal and take it through the planning stage until we can proceed to turn it into an actuality. While at the current time these are limited to the form of publications or events we hope to implement a variety of projects in the future.
　
In whatever medium used we work to be of benefit in the most appropriate manner for people, their lifestyles and the environment.
It is our aim with “The autumn edition of Mahoroba” to be of assistance in improving the environment and people’s lifestyles. In particular by conveying the importance of its ecosystem and through the beauty and charm of SatoYama and its surrounding scenery we were able to raise the consciousness of our readers concerning the importance of preserving the ecosystem as part of our chosen responsibility of vitalizing these tourist locations that are the pride of Japan and the world. Simultaneous with this we attempting to introduce articles and pieces concerning local folk tales, regional and civic traditions, beliefs and other similar items closely related to heart of the countryside of Japan to future generations as well as information that is not well known or is largely inaccessible. Further, we have collected a vast array of haiku, short poems and other short verse-type of poetic literature in addition to written versions of Japanese songs of praise in an attempt to provide mental and psychological healing.
Our work to convey the attractiveness of regional areas where human beings and nature live in harmonious relationship with each other, along with presenting views of the good old days on Japan the way it was in past we feel will help to save the lifestyles of regions that have been effected by the unilateral policies of large firms that care about nothing but making a profit.
With “LIFEwork” we are aiming to present proposals for the way life can be spent and enriched by examining the lives of people who have become experts in their respective hobbies or fields of occupation through long years of dedicated study with the aim of adding vitality to our current times. Also, we are trying to draw attention to not only the problem of revitalizing the gradual disappearance of Japan’s culture of skilled craftsmen due to a lack of successors but also to ways we can reverse said tide and regenerate these dwindling positions. The impact provided by doing this introduction using a visual presentation would obviously be advantageous however being a publishing firm we would like to convey to the reader the warmth that can only be granted through the printed medium. This packaging itself is one of the charms of a book and thus we pay careful attention to creating pieces of literature that compel the heretofore non-reader to reach out and the book off the shelf.

We select and prepare meeting places and display booths that most appropriately match the purpose and feel of each particular event. For example, lets say the theme of the event is peace. It is fairly standard to show movies, or display pictures or essays that depict the destructiveness of war to convey the message of anti-war sentiments backed up by the ravages and misery that results from war. However, it is very important to be very exact in making use of the 5W1H tool of asking Where, What and How the items are to be displayed to most effectively reach audiences of the widest range. Amongst these factors the one of the quality of the “What” is of course of great importance as is the emotional and surprise aspects. Also, events held overseas are a great opportunity to demonstrate the appeal of Japan. While it is of course important to value cultural exchange with the chosen site, What we feel is needed from here on out in this developing international society is an appeal to the depth and beauty of Japan other than the more superficial one that most are now used to. We are constantly performing trial and error simulations of various methods and theories to achieve this.
In this manner we aim to sponsor events both inside and outside of Japan that will withstand the test of time.